Behavioral finance: conservatism and representativeness biases in the London stock exchange
Abstract
The aim of this Doctoral Dissertation is to examine the potential magnitude of the impact of two well known psychological phenomena, such as representativeness and conservatism, in the London Stock Exchange (LSE) for the period of 1980 to 2012. To fulfill this purpose, the approaches of trend and consistency in the accounting performance are followed. We analyzed whether the stability of past performance in specific financial ratios, has predictive power for future stock prices, by testing three formulated hypotheses (Hypothesis Tests). In order to address questions about robustness and reliability, we calculated and compared the excess returns (abnormal returns) with various methods (single, three and four factors). Also in order to take advantage of the multifactor models, we used an alternative method of calculation for three and four factor models, presented by Gregory et al. (2013) and tested exclusively for the London market. The results are analysed thoroughly and compared in su ...
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